WJEC/CBAC
Promoting lifelong learning, active citizenship and personal growth through a bold new qualification identity.
Project undertaken as Head of Design at Golley Slater.
Qualifications Wales were launching a new and unique Level 3 qualification in Wales. Distinct from GCEs and other Level 3 qualifications, the new Advanced Skills Baccalaureate Wales had an emphasis on skills for lifelong-learning, employment and active citizenship. A key feature of the course is that learners would enjoy a high degree of autonomy and personal choice in tailoring their areas of study to match their interests and future ambitions.
A bold and distinctive logo which works universally across digital and printed formats. A graphic ‘B' character, constructed from 3 individual shapes, each representing a core principle of the course: a rectangle, to signify practical skills; a hexagon, to denote versatility; and a circle, to show unity through active citizenship.
The simplicity of the three core shapes allowed us to create a range of icons and patterns that are unique, yet recognisable as part of the overall visual identity.
Client rollout established the qualification as a leading post-16 option in Wales. With a strong focus on critical thinking, creativity, and practical problem-solving, it meets the needs of today’s learners and future employers. The new brand has been instrumental in shaping and communicating this distinct identity, improving standout in a competitive educational landscape.
