PILLARS PT
A minimalist brand for a personal trainer, built around three core pillars; fitness, lifestyle, and nutrition.
During discovery, we outlined the clients philosophy, working together to reveal a three pillar model of; fitness, lifestyle and nutrition. Those pillars then influenced the naming, logo and copywriting. Easy as 1, 2, 3.
A contextual mark paired with bold direct messaging and stark imagery perfectly hiit the mark.
We raised the barbell by creating moving imagery informed by the clients core belief that, evolution comes with consistency. Arguably the most important component in achieving goals, in or out of the gym.
