FOOTBALL ASSOCIATION WALES
Campaign encouraging supporters to get behind their local club in the FAW JD Cymru Premier.
Project undertaken as Head of Design at Golley Slater.
The icon is based on a traditional bar-stripe design, a look that’s instantly recognisable in sport, especially football. Because this campaign focused on the JD Cymru Premier, which then, had 12 teams, we incorporated 12 stripes into the scarf icon as a subtle but deliberate reference to every club in the league.
Each team also received a full suite of paid media assets to promote to their fans, including tailored OOH, print, digital display, and TikTok content. We were given exclusive access to the FAW image library, allowing us to curate the strongest imagery for every team. From ecstatic fans to family days out, we explored the full archive and scored the perfect balance for each piece of content.
